Advertise in The Directory 2027
Put your stallion or equine business in front of breeders across the UK and worldwide.
For over 20 years, The Directory has helped breeders find stallions, veterinary practices, studs and trusted equine businesses.
Advertising opportunities are now available for the 2027 edition.
Book by 30 September 2026 and receive 10% off using code
DIRECTORY2027
View the Directory 2027 Media Pack
Your advert does more than fill a page. It places your stallion or business in front of breeders while they are actively researching stallions, veterinary support and trusted breeding services for the season ahead.
Who is The Directory for?
Advertising is suitable for a wide range of equine professionals and businesses:
- Stallion owners and agents
- Studs and breeding centres
- Veterinary practices
- Equine transport companies
- Reproduction specialists
- Equine products & services
Advertising Options
We offer a wide range of opportunities to suit different businesses and budgets.
Advertorials
Informative, editorial-style features that provide in-depth information to readers.
Premium Positions
Secure high-traffic placements such as inside covers or feature pages.
Section Sponsorships
Take the leading position at the beginning of your discipline section with exclusive placement.
Stallion Advertising
Showcase your stallion with full, half, or quarter page spreads directly in the discipline sections.
Commercial Equine
Promote your equine products, transport, or general services to an engaged audience of breeders.
Vet & Stud Packages
Get listed in our highly referenced Vet & Stud directory used by mare owners nationwide.
Advertising FAQs
How many people receive and read The Directory?
The Directory reaches a large and highly engaged equestrian audience. More than 10,000 printed copies are distributed, while the online edition reaches over 90,000 readers. Advertising is also supported by our audience of 20,000+ email subscribers and 50,000+ social media followers.
Who reads The Directory?
The Directory is read by mare owners, breeders, stallion owners, stud managers, veterinary professionals and equestrian businesses throughout the UK and worldwide. Readers actively use it to research stallions, breeding services, veterinary practices and trusted equine suppliers.
What advertising options are available?
We offer a range of options to suit different businesses and budgets, including full-page, half-page and quarter-page advertisements, double-page spreads, premium cover positions, advertorials, section sponsorships and online listings. Packages are available for stallions, studs, veterinary practices and commercial equine businesses.
Can Stallion AI help with advert design and artwork?
Yes. Our team can help you create a professional advertisement using your supplied photographs, logo and information. We can also advise on wording, layout and the best way to present your business to The Directory’s breeding audience.
Is digital promotion included?
Digital promotion is included with selected advertising packages. Depending on the option chosen, this may include an online listing, clickable website links, inclusion within the digital edition and additional exposure through Stallion AI Services’ email and social media channels. Our team can explain exactly what is included with each package.
What is the Stallion Hub?
The Stallion Hub is a dedicated digital showcase created to help stallion owners reach more mare owners online. It brings participating stallions together in an accessible format and provides additional exposure alongside The Directory’s printed and digital promotion.
When is the booking deadline?
Advertising space is limited, particularly for premium positions, so early booking is recommended. A 10% early-booking discount is available until 30 September 2026 using code DIRECTORY2027. Please contact our team for confirmation of the final booking and artwork deadlines.
How can I reserve advertising space?
You can reserve your space through our SHOP or contact the Stallion AI Services team directly. We are happy to discuss your aims, budget and audience before recommending the most suitable advertising option.
A Legacy of Excellence
The Directory has supported the equine breeding industry for over 20 years and is trusted by stallion owners, breeders, studs, veterinary practices and equine businesses.
